Noizy - Lately (ICON)
3D Artist / DoP / Producer
Idea Breakdown
A song about status, and what people will pay for a moment of it. So we built a party that never ends — and hid an auction inside it. The visual language borrows from 1920s excess — Gatsby's parties, Gatsby's loneliness — but the story is ours: Noizy is the host, the seller, and the only person in the room who knows how it ends.
Three locations, three languages
Rather than one look for the whole film, each location got its own visual grammar. The party moves. The office holds still. The auction watches. You should be able to tell where you are with the sound off.
The grade
Raw footage across three formats needed to look like it belonged together without losing what made each one broken in its own way. Drag to compare.
Result
Lately is a music video built like a short film: a world with rules, a structure that follows the song, and an ending that changes what you thought you watched. The party is what you remember. The auction is what it was about.
The party is what you remember.
The auction is what it was about.